PlanInsta

Size of the Target Market

Our target market is split into customers, interested in easing their current methods for making appointments, and businesses (or salons) that want to extend their reach and better manage their schedule.
The initial target market will be the people in Romanian urban areas. The beauty and wellness domain is used by a vast majority of the people, so if we focus our attention on Bucharest at the start of business, we target up to 1.8 million customers.
The number of salons exceeds 500 if we consider statistics from one of our competitors.
Further plans involve extending the business over the majority of the urban areas in Romania. In the distant future we also plan to enter the European and even global market.

	NovaBooker	BeautyLink	Gestio Salon	Calendis	Ziora	Laso.ro
Reminder notifications	Yes	No	N/A	Yes	Yes	No
Free slot notification	Yes	No	N/A	No	No	No
Work Schedule for salons	Yes	Yes	N/A	Yes	Yes	Yes
List of services	Yes	Yes	N/A	Yes	Yes	Yes
Stylist/Salon portofolio	Yes	No	N/A	No	Yes	No
Filter stylist/salons	Yes	Yes	N/A	Yes	Yes	Yes
Choose certain stylist from a salon when making an appointment	Yes	No	N/A	Yes	Yes	Yes
View salon location on the map	Yes	Yes	N/A	Yes	Yes	Yes
View all salons in a certain region on the map	No	No	N/A	No	Yes	No
Review system	No	No	N/A	No	Yes	Yes
Rating system	Yes	No	N/A	No	Yes	Yes
Make an appointment while unauthenticated	No	No	N/A	No	No	Yes
Save favourite salons	No	No	N/A	No	Yes	Yes
View appointments history	No	No	N/A	Yes	No	Yes
Online payment	No	No	N/A	No	No	No
Price	Free	Free	N/A	Free	Free	Free

	NovaBooker	BeautyLink	Gestio Salon	Calendis	Ziora	Laso.ro
Give feedback to app developers	No	Yes	No	No	No	No
Available for individual providers	Yes	Yes	No	No	No	No
Integrated chat	No	Yes	No	No	No	No
Demo account	No	No	No	No	Yes	No
Appointment calendar	Yes	Yes	No	Yes	Yes	Yes
Define a list of stylists	Yes	Yes	Yes	Yes	Yes	Yes
Define a list of services with price and duration	Yes	Yes	Price and duration are defined manually when making an appointment	Yes	Yes	Yes
Create a portofolio	Yes	No	No	No	No	No
Reports	No	No	Yes	Yes	Yes	Yes
Client database	Yes	Yes	Yes	Yes	Yes	Yes
View geographical reach	No	Yes	No	No	No	No
Training courses	No	Yes	No	No	No	No
Marketing campaigns	No	No	No	No	No	Yes
Shop	No	Yes	No	No	Yes	No
Integration of cash registers	No	No	No	No	No	Yes
Payment in advance for clients	No	No	No	No	No	No
Price	100 RON monthly for individual brands, for businesses with more employees the price increases with 100 RON for every 5 stylists	On demand	Starting from 3 RON per stylist monthly	Free first month, between 19 RON and 79 RON monthly per stylist afterwards	On demand	Free for the first 25 appointments, starting from 30 EUR per 100 appointments monthly, 120 EUR for unlimited appointments monthly

What do we bring new?

Taking into account customers feedback collected during the first stage of validation and defining functions according to their needs, our solution will cumulate some of the features mentioned above.
What will differentiate us from these already existing solutions, from the point of view of businesses, will be the ability to rate and review clients.
Based on this system, beauty and wellness businesses will have the opportunity to choose if they will confirm an appointment request from a client with a bad reputation.
If they will take the risk, a request to pay a part of the service in advance, as a guarantee of their presence at the appointment, will be possible.

Potential Market Share in first 5 Years

We can make an educated guess on the market share between the competition at the moment judging by the number of Google Play downloads on their respective apps. While some of them are also available on the App Store, the number of downloads is not available to the public. Calendis has separate apps for the client and business, while Gestio Salon is only targeted towards salons.

These are the statistics for every competitor:

Solution	Nof downloads on Google Play Store	Market Share
Laso.ro	10k+	31.1%
BeautyLink	10k+	31.1%
Nova Booker	10k+	31.1%
Calendis	1k+ for customers 500+ for businesses	4.7%
Ziora	500+	1.6%
Gestio Salon	100+ (business only)	0.3%
Total	33.7k+	100%

We cannot have an exact estimate of customers and salons, judging only by the numbers of downloads, since many may be duplicated.
However, this can give us a rough estimate and going forward, we will consider that the current market consists of:
33.2k customers
500 salons

From previous forms handed out to both customers and salons, we have the following statistics:
82.0% of customers that would use an online solution currently don't
57.9% of salons that would use an online solution currently don't

Given these numbers, we can roughly expect the following numbers for the potential untapped market:
150k customers
500 salons

For the first year, we aim to get 1% of the current and 0.5% of the potential one.
The year after we manage to get the attention of an additional 2.5% of the potential market through extensive ad campaigns and another 1% of the initial market.
Going forward, after the platform gains traction, the ads will continue to bring in more customers and salons to our app for the following years.
The other solutions also try to appeal to the potential market each year.

Year	Solution	Market Share
1st	NovaBooker	30.31%
	Laso.ro	30.12%
	BeautyLink	30.12%
	Calendis	4.65%
	PlanInsta	3.12%
	Ziora	1.49%
	Gestio Salon	0.29%

2nd	NovaBooker	27.84%
	Laso.ro	26.83%
	BeautyLink	26.62%
	PlanInsta	13.31%
	Calendis	3.91%
	Ziora	1.24%
	Gestio Salon	0.25%

3rd	NovaBooker	26.65%
	Laso.ro	24.60%
	BeautyLink	23.07%
	PlanInsta	19.20%
	Calendis	3.58%
	Ziora	2.56%
	Gestio Salon	0.35%

4th	NovaBooker	27.22%
	PlanInsta	26.01%
	Laso.ro	20.93%
	BeautyLink	19.23%
	Calendis	3.32%
	Ziora	2.94%
	Gestio Salon	0.36%

5th	PlanInsta	30.06%
	NovaBooker	28.94%
	Laso.ro	17.63%
	BeautyLink	15.97%
	Ziora	3.12%
	Calendis	2.68%
	Gestio Salon	1.61%

More details can be found here.

Market Value in first 5 Years

General context:
The appointment scheduling software is an industry of $205.85 million registered in 2018 with an annual growth of 13.1% ^[1].
The market share for Europe is 28% ^[2], which means $57.64 million.

Our target market is a lot more restricted, given that we first focus on cities in Romania. We cannot have an exact estimate of the amount for each, since the charges are done with respect to the size of the salon and we aren’t always given a definite range. We can make an educated guess for a revenue of 50 EUR per month for each salon. If we consider the previous number of 500 initial salons, the current monthly revenue of the industry is 25,000 EUR.
Assuming an annual growth as mentioned above of 13.1%, this is the evolution over the first 5 years of our market value:

Year	Market Share	Market Value (EUR)
1	3.12%	881.15
2	13.31%	5136.66
3	19.20%	12081.83
4	26.01%	22721.83
5	30.06%	36627.43

More details can be found here.

[1] https://www.bloomberg.com/press-releases/2019-07-04/appointment-scheduling-software-market-to-reach-546-31-mn-globally-by-2026-at-13-1-cagr-allied-market-research

[2] https://www.marketwatch.com/press-release/at-151-cagr-appointment-scheduling-software-market-size-is-expected-to-exhibit-360-million-usd-by-2024-2019-05-20

	Novabooker helps beauty and wellness businesses increase their number of clients by simplifying the process of making an appointment.
	BeautyLink is a user-friendly application that gives clients the opportunity to make an appointment at their favorite beauty salon, at a specialist they want, from home, from the office or wherever they are, using a mobile device and an Internet connection.
	Gestio Salon is an online software designed for beauty and wellness businesses that helps them in daily salon management.
	Calendis is a flexible online appointment platform that addresses certain categories of businesses in various fields such as medicine, beauty, sports and leisure, construction and installation, pets and more.
	Ziora.ro is an electronic agenda designed specifically so that businesses in fields such as beauty, medicine and sports can easily and efficiently organize all their appointments and customer data.
	Laso gives the opportunity of searching for the best salons around a specific address and to book the time slot that best fits the client's schedule.

PlanInsta

Size of the Target Market

Competitors

Customer Solution

Businesses Solution

What do we bring new?

Potential Market Share in first 5 Years

Market Value in first 5 Years

Conclusions

PlanInsta Team

Ovidiu Dăncilă

ovidiu.dancila@gmail.com

Back-End Developer

Andrei Lecu

andreilecu07@gmail.com

Back-End Developer

Vlad Ilie

ilievlad73@gmail.com

Front-End Developer

Andreea Georgian

andreea18nov1996@gmail.com

Front-End Developer

Vlad Ștefănescu

vlad.a.stefanescu@gmail.com

Front-End Developer

Cristian Popa

cristian.viorel.popa@gmail.com

Data Scientist

Bianca Cauc

cauc.bianca@gmail.com

Project Manager